Brand Work
For Pizza Hut's Super Bowl campaign, we honored the NFL's 25 million Hispanic fan base and paid homage to the leagues's 50% female demographic. Our take on the QB call (hut, hut, hut) highlighted a female hiking an American football with her feet, catching it with her hands and making a short throw to a running back. It was a unique connection between a commonly executed lift by players in futbol reimagined for a celebration of the US sport with the same name. It was a featured clip for Pizza Hut on TV and digital.